In the nearly 22 years I've been with Sonic their monthly price has gone up twice, I think. Even it if was more than that, it was definitely on par with inflation, and fully justifiable. I've never begrudged these legitimate and rare increases, again not even for a nanosecond! I wish I could say the same for a certain other internet company I pay into monthly -- I don't need to mention any names, because you've already seen me change the "s" in their name to "$" a couple of times. Suffice it to say that if Sonic Gigabit Fiber shows up on Lone Pine Road it will be my great pleasure to consolidate all my internet services back into one provider I truly love.
Earlier this year, when I saw the Sonic trucks on nearby Bloomfield Road, and the big spools of blue and orange tubing, and micro-trenching, I started to drool. It's a little bit like Pavlov's dog. Recently, I've started seeing big spools of blue and orange tubing on Lone Pine Road, and micro-trenching activity. I have not yet seen Sonic logos on the trucks, but forgive me if I start holding my breath! If you see a fellow driving down Lone Pine Road, in his white Fiat 500e, and his face is slightly purple, now you'll know why.