by
ftwigg » Fri Feb 28, 2025 11:01 am
I wanted to second the frustration of the original poster and I am writing to express serious concerns about Sonic's potentially deceptive advertising practices that may violate consumer protection laws.
Sonic prominently advertises an introductory internet rate of $49.99, yet this price point is materially misleading. The actual required payment includes mandatory voice service fees that increase the total cost by approximately 20-30%, even when customers have no desire or use for these voice services.
This practice appears to violate truth-in-advertising regulations for several reasons:
The inability to decline these voice services while maintaining internet access renders the advertised rate fundamentally inaccurate.
The characterization of these charges as "mandatory state/federal fees" is not a substantive argument when the underlying service itself is being forced upon customers who only seek internet access and state law does not mandate this bundling.
The only alternative offered—a $300 installation fee for a system that would separate voice services—creates an unreasonable financial barrier, particularly for renters who may not occupy their residences long-term.
I think these practices may constitute a violation of Section 5 of the FTC Act regarding unfair or deceptive acts or practices in commerce. Specifically I think the offense is advertising a service at $49.99 when that price is not actually available to consumers and disclosure of the fees is not transparent. I want to provide specific examples here. First, the only hint on the ad is tiny font that says "does not include voice service taxes and fees" which would not necessarily alert a customer who does not seek voice services in the first place. Secondly, if you proceed and add it to your cart, the promotion explicitly disguises the hidden gov't fees because the promotion of one free month zeroes out the bill so the customer sees $0, not $60+ (or the expected $49.99 for that matter). Thirdly, the "your sonic order summary" tile displays the advertised costs and promotions, but explicitly excludes the government fees, which are only available in the much more cluttered and subtle broadband facts block displayed below which is in small font and includes incredibly cluttered and verbose writing. It is very unlikely the customer would even be aware of these fees until at least 2 months after initializing services because of the free-month promotion.
I respectfully request that Sonic immediately modify its advertising to reflect the actual minimum cost consumers will incur, including all mandatory fees, or make voice services truly optional without financial penalty.
I hope Sonic will seek a prompt resolution of this matter.
Attachments

- Sonic_AddToCart.jpg (93.93 KiB) Viewed 86003 times