by customerInExcelsior » Mon Jan 02, 2017 2:57 pm
Alas, I believe it is finally time for me to cancel my Sonic service. I've been an ardent supporter of Sonic for the last seven years - to the point of keeping my Sonic service even after getting a 250Mbps+ Monkeybrains connection! I kept Sonic for the landline service, fax service, cheap domain registration, and as a 6Mbps backup connection. Further, I was convincing myself that I was doing my part to nudge Sonic to expand fiber service to the hilly area of the Excelsior district - an area that's poorly served by AT&T - although I realize that fiber connectivity (from any ISP) is probably quite a few years out. A $10 increase to my ~$53/mo bill, however is a bit much for all of the things I mention above - I'm probably going to switch to Vonage or cellular service.
Internet connectivity from Sonic isn't very important to me, personally - due to my Monkeybrains service - but if it were, I just couldn't justify paying ~$63/mo for 6Mbps service! I could see myself paying perhaps $5-$15 more if FTTN were available, as my parents pay ~$58/mo for FTTN service, and I think they'll continue to stick with Sonic, even at close to $70/mo. I could see myself paying ~$100/mo for fiber, but $63/mo for 6Mbps is ridiculous! In contrast to Sonic, Monkeybrains recently upgraded my link to ~500Mbps without a change in cost to me!
I would encourage Dane to consider what Monkeybrains did to help expand their offerings - asking customers who would benefit to vote with their dollars upfront. I paid a hefty $2,500 for the promise of 300Mbps+ service. This $2,500 went to pay for the connection equipment that I do not own! Would I feel slighted if others can now get the same service as me without paying this subsidy that I paid Monkeybrains? Maybe, but I was guaranteed a fast link or my money back, and my participation helped Monkeybrains expand broadband availability in San Francisco, so I'm one happy camper. Perhaps Sonic could look into doing something similar.
Since most Sonic customers are in it for the long haul, I'm sure that many (although perhaps not most) customers would be happy to pay ~$1,000 as a non-refundable "installation fee" to convince Sonic to lay fiber in their neighborhoods within the next six months. Assuming enough people in a neighborhood sign up to make the expansion feasible, Sonic keeps the money and proceeds to expand into the neighborhood. If critical mass isn't reached, and an expansion in the area can't be guaranteed, customers in those areas would be refunded the $1,000. Of course, this doesn't preclude a price increase to fiber service, as $50 + taxes is still more than competitive. Frankly, this type of subsidy seems more palatable than charging ADSL2+ customers $10 more a month. Despite my investment in Monkeybrains, I'd happily pay $1,000 to $2,500 upfront (that isn't credited to my account) to Sonic if they could guarantee fiber service to my house within the next six months! I can't see myself paying ~$63/mo for an indeterminate amount of time with no hope of ever getting fiber in my neighborhood, though.
If I ever move into a neighborhood that's serviced by fiber - or Sonic makes fiber available in my neck of the woods - I'd happily sign up again, and I wouldn't feel the least bit like a "freeloader". Sonic is a business that must do what makes business sense for them, and I'm a consumer that must do what makes sense for me. But I'm willing to put my money where my mouth is, as I've done with Monkeybrains, so I don't think anyone can accuse me of being a hypocrite.