I've been with Sonic 10 months and I've really enjoyed the service. It blows AT&T Uverse out of the water. I'm fine with the ten dollar increase I just wish I was notified of the price increase through email or something. I don't think that's asking for much.
It is worth noting that the $40 rate is still being advertised on sonic.net.
Conspicuously absent is the fine print with which I was provided by billing customer support:
"Currently the advertised price of $40 a month is for our brand new customers. They are having the $50 price as well, but then they are receiving a one year $10 discount to bring it down to $40. This is to allow them to try out the service and be sure that this works for them."
I thought this was Sonic, not ATT. Particularly when Mr. Jasper writes:
"It has become commonplace in our industry to offer lower pricing to
customers who call to complain about price, particularly if they
threaten to cancel service. This is an unpleasant process for both
customers and staff of the competitors, but more importantly, it is not
fair to those who do not call, who are not aware a lower price is
available if only they had called and spent significant time and effort
threatening cancellation."
It is just as unpleasant to: a) increase the customer base at the expense of loyal customers who subsidize the $10 discount and b) force all customers to pay for fiber expansion, many of whom will never see the benefit.