No one likes price increases.
However, this move is ultimately a matter of survival for Sonic.
NSAT&T has made clear its intention to abandon their responsibility to copper-based POTS (plain old telephone service) and DSL as soon as the government entities allow it to. With that will go a large portion of Sonic's business. Sonic either advances boldly in building fiber, or it dies in the foreseeable future. The great cost of laying fiber in many areas, especially rural, is not now and will not be affordable for Sonic or any other less-than-megacorp in my lifetime. That's not a matter of selfish choices, but economic and technical realities.
Comparing Dane Jasper to Donald Trump is about as idiotic as one can possibly get. While Jasper could have presented the price increase in a more palatable way - for example, not painting it as a direct benefit for those of us who will never see fiber to the home in our lifetimes - he is not an evil, greedy man.
No data caps, no artificial speed caps, no giddy voluntarism with the StasiNet (like both NSAT&T and Comcrap), and US-based - nay - SANTA ROSA-based - technical support, you just don't get that with the other "choices" (sic). If NSAT&T or Comcrap service works well for you, great, but wait until something goes wrong, and then you get to talk to someone reading from a script in India or somewhere other than America, who fails to understand that restarting your computer will not resync your data connection. I dealt with literally that just before I switched to Sonic.
However, this move is ultimately a matter of survival for Sonic.
NSAT&T has made clear its intention to abandon their responsibility to copper-based POTS (plain old telephone service) and DSL as soon as the government entities allow it to. With that will go a large portion of Sonic's business. Sonic either advances boldly in building fiber, or it dies in the foreseeable future. The great cost of laying fiber in many areas, especially rural, is not now and will not be affordable for Sonic or any other less-than-megacorp in my lifetime. That's not a matter of selfish choices, but economic and technical realities.
Comparing Dane Jasper to Donald Trump is about as idiotic as one can possibly get. While Jasper could have presented the price increase in a more palatable way - for example, not painting it as a direct benefit for those of us who will never see fiber to the home in our lifetimes - he is not an evil, greedy man.
No data caps, no artificial speed caps, no giddy voluntarism with the StasiNet (like both NSAT&T and Comcrap), and US-based - nay - SANTA ROSA-based - technical support, you just don't get that with the other "choices" (sic). If NSAT&T or Comcrap service works well for you, great, but wait until something goes wrong, and then you get to talk to someone reading from a script in India or somewhere other than America, who fails to understand that restarting your computer will not resync your data connection. I dealt with literally that just before I switched to Sonic.