Worth an extra five bucks a month to me.
That's fine, but it's not worth five bucks to me for you to be able to watch it. I don't care about watching ESPN3. Their model is that if any customer of an ISP wants their product, then every customer pays for it, whether they want it or not. That might fly for one product, but then there'll be another, then another and another.
This model is precisely why everyone's cable TV bills are so high. With cable, you're paying for content that you don't care about, whether you want it or not. The only saving grace with cable is that at least they've broken this up into "packages". Even this is annoying, since you end up paying for the entire "package" even if you only want one or two of the "channels" within that package.