In this case I'd inclined to call in plausible. ESPN's business model revolves around squeezing money out of people that neither watch their programming nor pay for advertising.
Agreed, and it's working. And the article makes some valid points. However, I have natural skepticism about a single article in a publication intended for the entertainment industry that says, "Keep doing what you're doing."
In the early 1980s, plenty of articles were written that claimed the divestiture of AT&T would stifle innovation and lead Ma Bell and the Baby Bells to financial failure. Instead, the opposite happened.
I hear the content factories' arguments, but I remain unconvinced. Let the people who want the channels pay for them.