Not gonna lie, 3 months later and this still sticks in my craw -- both for the way it was done, the ongoing advertising of $40/month on your trucks, and the seemingly collective shrug when I called customer service, reinforced by the posts of management.
The "communication" of this rate raise consisted solely of slapping it at the front of an e-billing receipt that few people read
From my 12/27 e-mail --- Sonic.net: Receipt for automatic payment
"Sonic's mission is to deliver fast, uncapped and unlimited service
for a fair price, with the ultimate goal of delivering Gigabit
service over Sonic fiber. Since its launch in 2010, Fusion
broadband and phone service's price has remained the same even
though we've invested in new features and added value. However,
we've found it necessary to increase the price by $10.00 to
$10.05 a month for renewals starting in February. This increase
will support our continued growth, ongoing fiber construction
projects and over 350 local employees."
From my 1/27 e-mail receipt
"A friendly reminder that as stated on your previous billing
receipt, your monthly price increase for Sonic service begins
this month. Thank you for supporting our mission of faster, more
affordable internet access for all."
Now you're doing 12-month teaser rates of $30 bucks a month for my same building? Not cool guys.
The mandatory equipment rental is another tactic that's a little off-putting -- I get the cost-savings on trouble-shooting, but being forced to rent a circa 2012 modem -- has cost me $250 bucks so far. Sure, the "free" replacement guarantee is some comfort, but not when they're going for $20 on eBay.
You guys are lucky I hate Comcast with such a passion because they screwed my family over multiple times.
I hope the current strategy to fuel expansion while slowly turning the screws on existing customers pays off -- it definitely has for the big boys in the industry.