You guys upped the price $10 and this is all I get, overall rating "E":
No, I'm saying that people should Pay For What They Get. People are generally willing to do so, and most businesses have found that they can prosper on this pricing principal. Want to fly First Class rather than Coach? Pay more. Want a BMW rather than a Kia? Pay more. Want a nice new house rather than an old tumbledown shack? Pay more. Sonic's new pricing strategy is just so preposterous and wrongheaded, from both a marketing and business economics sense, that the only reasonable conclusion is that they're in desperate financial straits and need a Hail Mary. No business in the world has ever successfully financed major capital investment from cashflow generated by raising prices to noncompetitive levels on customers that can easily flee. Just doesn't work. You raise prices on customers that can't or won't flee, and you get investors to finance capital investment by convincing them that the CapX will produce future profits. The fact that Sonic isn't doing these things is, unfortunately, the handwriting on the wall.pockyken007 wrote:So let me get this straight the haves suppose to support the have nots but the have nots have no obligation at all to other have nots in terms of support by paying the extra 10$ to make it so that people who are still without sonic fiber at least have a chance of getting it ? #Logic . :roll: :roll: