I've been a Sonic customer for longer than I remember--maybe 10 years? And I've been a Sonic evangelist--I've referred dozens of people, and touted Sonic's goodness to anyone who will listen. And I pretty much never to that about any business.
So I am doubly distressed by the way Sonic handled its recent price increase. I don't have much to say about whether it's justified, though after the months of increased junk fees, it feels a bit bad.
But what has me moving from strong supporter to less so is the way it was handled. Because we are all forced to auto-bill, I have little cause to look at the document ATTACHED to the monthly email notifying me of my bill. But we occasionally get other emails from Sonic; indeed, from Dane, about important issues. Surely, a roughly 20% increase in our bill is important enough to give us an explicit heads up.
I've seen a number of topics in these forums complaining directly or indirectly about it (either amount of method). And no response from Sonic. I know growth inevitably changes a company, but if Sonic really wants to keep its very loyal core customer base, they need to do better.
Thanks in advance, @Sonic and @Dane
So I am doubly distressed by the way Sonic handled its recent price increase. I don't have much to say about whether it's justified, though after the months of increased junk fees, it feels a bit bad.
But what has me moving from strong supporter to less so is the way it was handled. Because we are all forced to auto-bill, I have little cause to look at the document ATTACHED to the monthly email notifying me of my bill. But we occasionally get other emails from Sonic; indeed, from Dane, about important issues. Surely, a roughly 20% increase in our bill is important enough to give us an explicit heads up.
I've seen a number of topics in these forums complaining directly or indirectly about it (either amount of method). And no response from Sonic. I know growth inevitably changes a company, but if Sonic really wants to keep its very loyal core customer base, they need to do better.
Thanks in advance, @Sonic and @Dane