I've read, and agree with much of what's said in the message above dated, "Tue Aug 08, 2017 9:19 pm".
I've truly mirrored this user's experience, with the exception that I don't yet have fiber in my area. Ambassador to friends and family, plus I was an early adopter and even bought my ZTE ADSL2 modem from Sonic (that's right, I have no monthly modem rental fee).
SF is now getting gigabit-fiber in many areas. But being in Fremont, we still see no hint or hope of Sonic rolling out an organic gigabit fiber network offering here. Instead, looking at Sonic's upgrade link provided, I see the two options I have from my current ADSL-2 are (AT&T) FTTN X2, and Fusion X2, both of which have a price bump up to $70/mo + taxes, etc. Of these, only the FTTN would truly have strong affect in my area, due to my distance from the CO which challenges DSL solutions.
To be fair, I know it's not all Sonic's fault nor even their choice where their gigabit fiber goes. There are taxes and government related fees, and of course rolling out fiber can't happen without investment in equipment, as well as working with the county and municipal organizations - it's surely not easy, and it takes time.
But Sonic needs to consider our challenge as customers doing our part. Sonic hopes we'll encourage new users to sign up for Sonic service, while Sonic now increases the rates and makes modem rental mandatory for most (perhaps all new) services. In fact, it appears that even the basic service cost in Fremont has essentially jumped from $40 to .... $70, plus mandatory modem rental, plus taxes and fees, as it appears traditional $39.99/mo ADSL-2 Fusion service no longer shows up on the website at all in my area (perhaps Sonic just doesn't want others to have my current low Internet speeds, too). For growth, it takes both current consumers and Sonic to draw in new customers. But pushing the cost of network growth onto current customers' shoulders discourages their help, and it further discourages would-be new customers from joining, as they see their friends are getting a rate increase, with no hope of it ever going back down, despite an increased customer base to improve Sonic's plight.
This may sound blunt, but I needn't care if additional gigabit fiber serviced areas are added in SF, as that doesn't help me or my family. What I need to know is, how soon will Fremont receive gigabit fiber? At least which year? Could Sonic provide improved speeds now to existing customers via wireless access at various locations across the city?
Consumer's goals are pretty easy to understand when it comes to home internet:
1) Improved speed and reliability,
2) Reduced, or at least stable TOTAL out of pocket expense per month (this includes rates, rentals, and fees - it all comes out of one's paycheck).
Remember when the Duke said, "Your fault, my fault, nobody's fault ...". The same goes for bills.